Services

I help fashion, sport and lifestyle brands figure out who they are, then make sure their world sees it.

I’ve spent 12+ years across sport, fashion and culture. Vans, Timberland, Dr Martens, New Era, Stance Socks, Orange County SC, Harry Styles’ Pleasing and many more. I’ve worked inside legacy brands and built newer ones from nothing, which is a lot more fun.

Brand Strategy
This is your brand foundation. Where you sit. Why you matter. What makes you different from the ten other brands chasing the same customer. Positioning, tone, the story that holds everything else together. You can’t build your dream mansion on shitty foundations.

Creative Direction
Using a good strategy to create visuals that attract your crowd. Campaigns, visual identity, content direction.

Content & Culture Positioning
How to show up in culture without chasing every trend. Fast rise = fast demise. So don’t chase trends. Impact culture authentically. Sport and menswear specifically, this is where I live. I know the difference between borrowing credibility and building it.

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I take on a small number of projects each year. If any of this sounds like the gap in your brand right now, let's talk.