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Brand Focus: Village PM
How Village PM asked a better question and built the most interesting shoe of 2025.
Feb 13 • Hayden Czwarno
Are Sneaker Wars back?!
adidas and Ant Edwards are trying with this new commercial
Feb 2 • Hayden Czwarno

January 2026

Menswear Shopping in Los Angeles, #1: Lady White Co.
Your Guide to Better Living
Jan 30 • Hayden Czwarno
Moodboard Monday #65
Visual References
Jan 26 • Hayden Czwarno
Building a visual language
How strong brands become recognisable without trying.
Jan 23 • Hayden Czwarno
Vibram isn’t just a logo
Function earns trust. Trust earns cultural credibility.
Jan 15 • Hayden Czwarno
Things I'm Not Buying(but want to) #2
Leather Bags
Jan 9 • Hayden Czwarno
AND1 and the power of positioning
And making it a fair fight as a new brand.
Jan 5 • Hayden Czwarno
2026 Signals
Observations on culture, menswear, sport and creativity.
Jan 2 • Hayden Czwarno

December 2025

How Marty Supreme Became a Moment
The cultural playbook behind the rollout
Dec 27, 2025 • Hayden Czwarno
Genuine or a Money Grab?
The Kith x The Sopranos collaboration
Dec 20, 2025 • Hayden Czwarno
Moodboard Monday #64
A different format this week.
Dec 8, 2025 • Hayden Czwarno
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