Menswear Shopping in Los Angeles #2: Brother Brother LA
Your Guide to Better Living.
If find myself in a pickle and I need something that day, this is my go-to menswear shop in Los Angeles. Truth be told, it’s my favourite store in LA.
Part of that is down to the owner, Greg, who has to be one of the nicest guys in menswear. He’s always up for a chat and always generous with free game when it comes to brands, design choices, and fabrics. Anytime I go in, I usually leave an hour later. So much for the quick stop. But it’s rare to meet someone who can talk off the cuff about menswear brands more than me, so I soak up every word.
The shop itself feels very LA. Lots of natural light. Spacious. Considered. Surfing and hiking books. A little bit of Japanese flavour. The product has room to breathe, which means you’re not battling through overpacked racks trying to push hangers to one side just to see what’s there.
Product-wise, you can find a bit of everything. What I like most is that Greg has chosen to stock everything for a reason, and he’ll happily tell you why. A lot of the brands are Japanese and Korean, which not many other stores in LA have on hand. So it’s always nice to finally touch pieces you’ve been seeing online for months.
Brother Brother also has its own in-house label and, like everything else in the store, it feels very well designed. That’s actually what I find myself buying most. I know it’s going to fit right, and the attention to detail lines up with what I like. It’s also reasonably priced, and some of it is made locally.
I don’t wear graphic prints that aren’t vintage very often, but anytime I wear the BB Shop Tee, I get compliments. I even wore it to a gig at the Forum and got stopped seven times by people in the crowd telling me they liked the design or loved Brother Brother.
That’s pretty rare. For people to comment on liking a shop says a lot, and it speaks to the reputation they’ve built.
I’m not really one for cults, but the cult following around Brother Brother is well deserved. And when it comes to independent retailers, cult followings are a good thing.
Shops like Brother Brother remind you why good retail still matters. In a world where most clothes are discovered through an algorithm, it’s refreshing to walk into a place where everything is there because someone with taste chose it.
So yeah, check them out online, or even better, if you’re in LA, go to the store in West Adams.
Follow them on IG.
Check out their website here.
As always, thanks for reading!
Hayden
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